Marketing Plan Tanduay Ice - 5030 Words

University of Santo Tomas College of Commerce and Business Administration A Marketing Plan for Tanduay Jell-O Shots Submitted to The Marketing Department In Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in Business Administration Major in Marketing Management By: Diestro, Fausto Louis Adrian D. Mendoza, Zahra Jane C. Carido, Juan Paolo J. Turla, Jessel Anne Joy N. 4M7 June 2012 ii APPROVAL SHEET This Marketing Plan for Tanduay Jell-O Shots Prepared and submitted by: Diestro, Fausto Louis Adrian D. Mendoza, Zahra Jane C. Carido, Juan Paolo J. Turla, Jessel Anne Joy N. has been approved and accepted as partial fulfillment of the requirements for the Degree of Bachelor of Science in Business†¦show more content†¦Executive Summary II. Scope and Limitations III. Study Background 1. Company profile A. Brief history Asia Brewery is a brewery founded in 1982 in Makati City, Philippines. It is one of only two breweries (San Miguel Corporation) in the Philippines, and is the smaller of the two, with only 10% market share. It is owned by Lucio Tan, the second richest Filipino in the Philippines, with assets worth $2.8 billion. Its sister company Tanduay Distillers, Inc. produces hard liquor. It somewhat mimics the structure of its bigger rival San Miguel Corporation. It offers beer, sports and energy drinks, juice drinks, drinking and vitamins water, carbonated beverages, ice tea, and pre-mixed alcoholic beverages. The company alsoShow MoreRelatedThe No.1 Energy Drinks 5cs Analysis1817 Words   |  8 PagesBeer na Beer * Coors Light * Coors Original * Magnum 8.8 * Manila Beer * Tanduay Black * Tanduay Ice * Manila Beer Light * * Food * Creamy Delight For the past 30 yrs., the company was able to sustain the production of all the offered products and all of the products are gaining much profit. The company behind Alcoholic Brands- Beer na Beer, Colt 45, Tanduay Ice, Coors Original and Manila Beer, controls nine percent of the local beer market as of 2012. AndRead MorePhilippine Beer Industry5480 Words   |  22 PagesMiguel Strong Ice, San Miguel Super Dry, San Miguel   Premium All-Malt Beer  and its flagship brand  San Miguel Pale Pilsen. Geographic Market and Strategic Behavior The SMB distributes its products all over Luzon, Visayas and Mindanao. Also, the international beer operations also offer the Pale Pilsen and San Mig Light brands in the Hong Kong, China, Thailand, Vietnam and Indonesia markets and Red Horse in the Thailand market, in addition to local brands: Valor (Hong Kong, China), Blue Ice (Hong Kong)Read MorePhilippine Beer Industry5491 Words   |  22 PagesMiguel Strong Ice, San Miguel Super Dry, San Miguel   Premium All-Malt Beer  and its flagship brand  San Miguel Pale Pilsen. Geographic Market and Strategic Behavior The SMB distributes its products all over Luzon, Visayas and Mindanao. Also, the international beer operations also offer the Pale Pilsen and San Mig Light brands in the Hong Kong, China, Thailand, Vietnam and Indonesia markets and Red Horse in the Thailand market, in addition to local brands: Valor (Hong Kong, China), Blue Ice (Hong Kong)