Human Resources A Business - 1272 Words

Human Resources: A Businesses Edge to Prosperity In the Early 1900 s companies were beginning to take serious notes in their productivity. Looking into employee absenteeism, training, and turnover rates led the companies to see the importance of the workers and the management of which to use them. In the 1970 s the true introduction of Human resource management was developed and allowed the growth of large organizations that according to CreativeHRM said: a new wave of globalization has begun. Since the introduction of HRM, many researchers and academic writers viewed HR as non-beneficial. Authors like Bernard Marr has said in an article called Why We No Longer Need HR Departments that even the name itself cannot be taken seriously†¦show more content†¦An in-house expert knows its human resources and how to implement them for their bottom line. Edward Lawler says in his book Achieving Strategic Excellence: An Assessment of Human Resource Organizations HR effectiveness is designing the organization structure to implement st rategy, designing the criteria for strategic success, and deciding among the best strategy.(Lawler93). Implementing human capital value and budgets for business can increase the knowledge of what a company s expenditures are and what the budget must consist of. HR can trim the excess of workforce management, negotiate wages, construct vacation times, and health care benefits. An earlier study in 1999 by the USC investigators report, showed that companies that used employee involvement, seen a return of 66 percent boost in return sales, 20 percent boost in return on assets, 20 percent increase on return on investments, and 13 percent higher return on equity. As HRMatters says that companies are doing away with HR departments, the writer states that this may be due because Companies cut their departments because it seems cost-effective to do so in the short term. However, in the long term, companies suffer when other departments are forced to perform the same duties at a substandard level. Understanding that employees just aren t resources, HR knows that improving the satisfaction of its

Marketing Plan Tanduay Ice - 5030 Words

University of Santo Tomas College of Commerce and Business Administration A Marketing Plan for Tanduay Jell-O Shots Submitted to The Marketing Department In Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in Business Administration Major in Marketing Management By: Diestro, Fausto Louis Adrian D. Mendoza, Zahra Jane C. Carido, Juan Paolo J. Turla, Jessel Anne Joy N. 4M7 June 2012 ii APPROVAL SHEET This Marketing Plan for Tanduay Jell-O Shots Prepared and submitted by: Diestro, Fausto Louis Adrian D. Mendoza, Zahra Jane C. Carido, Juan Paolo J. Turla, Jessel Anne Joy N. has been approved and accepted as partial fulfillment of the requirements for the Degree of Bachelor of Science in Business†¦show more content†¦Executive Summary II. Scope and Limitations III. Study Background 1. Company profile A. Brief history Asia Brewery is a brewery founded in 1982 in Makati City, Philippines. It is one of only two breweries (San Miguel Corporation) in the Philippines, and is the smaller of the two, with only 10% market share. It is owned by Lucio Tan, the second richest Filipino in the Philippines, with assets worth $2.8 billion. Its sister company Tanduay Distillers, Inc. produces hard liquor. It somewhat mimics the structure of its bigger rival San Miguel Corporation. It offers beer, sports and energy drinks, juice drinks, drinking and vitamins water, carbonated beverages, ice tea, and pre-mixed alcoholic beverages. The company alsoShow MoreRelatedThe No.1 Energy Drinks 5cs Analysis1817 Words   |  8 PagesBeer na Beer * Coors Light * Coors Original * Magnum 8.8 * Manila Beer * Tanduay Black * Tanduay Ice * Manila Beer Light * * Food * Creamy Delight For the past 30 yrs., the company was able to sustain the production of all the offered products and all of the products are gaining much profit. The company behind Alcoholic Brands- Beer na Beer, Colt 45, Tanduay Ice, Coors Original and Manila Beer, controls nine percent of the local beer market as of 2012. AndRead MorePhilippine Beer Industry5480 Words   |  22 PagesMiguel Strong Ice, San Miguel Super Dry, San Miguel   Premium All-Malt Beer  and its flagship brand  San Miguel Pale Pilsen. Geographic Market and Strategic Behavior The SMB distributes its products all over Luzon, Visayas and Mindanao. Also, the international beer operations also offer the Pale Pilsen and San Mig Light brands in the Hong Kong, China, Thailand, Vietnam and Indonesia markets and Red Horse in the Thailand market, in addition to local brands: Valor (Hong Kong, China), Blue Ice (Hong Kong)Read MorePhilippine Beer Industry5491 Words   |  22 PagesMiguel Strong Ice, San Miguel Super Dry, San Miguel   Premium All-Malt Beer  and its flagship brand  San Miguel Pale Pilsen. Geographic Market and Strategic Behavior The SMB distributes its products all over Luzon, Visayas and Mindanao. Also, the international beer operations also offer the Pale Pilsen and San Mig Light brands in the Hong Kong, China, Thailand, Vietnam and Indonesia markets and Red Horse in the Thailand market, in addition to local brands: Valor (Hong Kong, China), Blue Ice (Hong Kong)

Under Armour Case free essay sample

There are a lot of performance apparel companies out on the market, which has created a wide variety of product options for customers. With different brands out on the market, each one has its own specific style and designs, which allows the customers to choose who has the best quality and price. Substitute Products: Low Having a lot of performance apparel companies out on the market causes competition and this will provide similar products at a lower price. Although, since the majority of Under Armour’s customers are athletes they must create high quality products. Under Armour must set their prices high because the product provides the best comfort and use for athletes. Supplier Bargaining Power: High Having a lot of raw material readily available gives suppliers a big advantage. Many companies in the performance apparel industry have several suppliers to choose from so they can make sure that what they are getting is the best quality and quantity of the material for a reasonable price. Potential New Entrants: Moderate The potential of new entrants entering into the performance apparel industry is moderately low because of the big companies that already exist in the market. It is very unlikely for loyal customers of the big companies to switch to the new entrants. For the new entrants to steal these loyal customers away they need to create a product that has a better design, better quality and a more competitive price. Rivalry: Very High Rivalry in the performance apparel industry is very high because each company is creating similar products for performance apparel and shoe apparel. Not only is the product very similar but the prices are very similar and this will create heavy rivalry in the marketplace. 2. SWOT Analysis Strengths: UA has a wide variety of performance apparel products with high quality material and their main focus is how their apparel performs for the user. With Under Armour being sponsors for high school, college and professional level athletes, they have created their image as a strong brand with a high quality product. Weakness: With their product being high quality, it unfortunately comes with a high price. The high prices of UA’s products can cause a decrease in their sales and lose customers to other brands that offer lower prices. Opportunity: UA could apply some strategies to lower prices on their products, which would allow more customers to buy their products. Also, with sports becoming more popular in Europe and Asia, UA could expand their products to those countries. Threats: Being in competition with Nike and Adidas will cause major threats in the performance apparel industry. With the advancement in technology, companies can create new designs or improve their workforce by getting their products out faster than UA. Also, substitute products are easily available on the market, which will also cause major threats to UA. Seven key elements of UA’s strategy: Growth Strategy: UA hopes to achieve $4 billion dollars in sales revenue by 2016, which is two times as much as what was estimated in 2013. UA wants to continue to broaden their product line up to men, woman and even children in a variety of sports. Targeting more consumer segments by widening their distribution channels, more advertising, creating more retail stores and expanding their marketing program. UA wants to be able to penetrate the athletic footwear where Nike has been the leader in the global market. Widening their product sales in foreign countries and becoming a global competitor in the performance apparel industry. Product Line Strategy: UA performance apparel products are designed for hot weather, cold weather and all seasons gear. UA has accomplished this by applying up to date technology and innovation to create their performance apparel products. UA hopes to continue to gain a strong foothold in the footwear market by offering footwear to many sports such as football, baseball, lacrosse, softball, soccer cleats, slides, performance training footwear, running footwear, basketball and hunting boots. Marketing, Promotion, and Brand Management Strategies Budgeting for marketing, promoting, and brand management has increased over time and has helped the company develop to what it is today. The budget has been distributed to the following areas: Sports Marketing, Retail Marketing and Product presentation. Sports Marketing: UA believes that if their product is being worn by high performing athletes and teams on high school, collegiate, and professional levels, then they are promoting their company’s authenticity and also increasing their exposure to potential customers. The way UA has done this is by offering contracts to sport teams and athletes on both the professional level and semi-professional to secure endorsements of rising sport stars. Retail Marketing and Product Presentation: The primary objective of this strategy is to increase floor space of UA products in stores, inform consumers about their products, and creating a more engaging and sales productive way for consumers to shop for their products. UA was able to do this by working with retailers about having their products more visible and also reinforcing the message that UA’s brand was distinct from those of its competitors. Media and Promotion: Just like their competitors, UA uses multimedia and many other promotional outlets to highlight their company and the differences in their products compared to the competitors. Distribution Strategy Wholesale Distribution: During the years of 2011-2012, 70 percent of UA’s net revenues were from selling their products to retailers. There are two big retailers that promoted UA’s products and they are Dick’s Sporting Goods and The Sports Authority. Direct-to-Consumer Sales: This distribution channel includes discounted products through the retailer, at the store and on UA’s website. Management at UA plan to use their website as a growth vehicle for years to come. Product Licensing: 2. 4 percent of UA’s net revenue came from licensing agreements to manufacture and distribute their products. To be able to manufacture and distribute UA’s products, companies have to first be pre-approved by UA and all the products have to be approved by UA’s assurance team before the products can go out into the market. Distribution outside North America: In 2006, UA opened a European headquarters located in Amsterdam to conduct and oversee sales, marketing, and logistics activities across Europe. Product Design and Development UA often upgraded its products as next-generation fabrics became available, which helped design their products with visible technology, utilizing color, texture, and fabrication that would enhance customers’ perception and understanding more about UA products. Sourcing, Manufacturing and Quality Assurance In 2012, more than half of UA fabrics that were used came from five suppliers in China, Malaysia, Mexico, Taiwan, and Vietnam. A majority of the materials that were used to produce UA’s products were petroleum-based synthetics. Since the price and the future of petroleum are highly unstable, UA began changing their fabric materials to cotton-based fabrics, which is more stable in price and supply. UA started outsourcing their manufacturing process in order to reduce cost. About 53 percent of UA’s manufacturing processes are located in Asia, 19 percent are in Central and South America, 18 percent in the Middle East and 8 percent in Mexico. Distribution Facilities and Inventory Management Distribution Facilities: UA’s packaging and shipping process was mostly completed by a third party logistics service provider whose responsibility was to distribute products to foreign markets and a few domestic markets. Inventory Management: UA’s inventory strategy focused on two things to manage the amount of inventory they had on hand. Having sufficient inventory to fill incoming orders promptly Putting strong systems and procedures in place to improve the efficiency with which it managed its inventories of individual products and total inventory. Evaluation of UA’s financial performance UA has seen positive growth each year starting from 2008-2012 on their income statement. Almost every year they have nearly doubled their net income after taxes, which show that they are doing something right in reaching customers with their products. On UA’s quarterly revenue statement we again see that their revenue is increasing every quarter and year. Also, during the third quarter, it looks like UA generates more revenue during the summer months. 5. Strategic issues that Kevin Plank and UA’s management need to address. Also, management actions and recommendations I would advise to UA. The three strategic issues that Kevin Plank and UA’s management need to address are global strategy, distribution problems, and advertisement. First, UA needs to address their global strategy. Global strategy is important because it can help UA increase the amount of revenue it generates in foreign countries. A way for UA to increase their revenue is to study other businesses that are operating successfully in foreign countries. Second, UA has a distribution problem that needs be fixed before it causes more issues. UA needs to try and focus more on their footwear products so they can better compete with Nike and Adidas. Finally, UA needs to focus on providing more advertising. There are very few commercials of UA products being advertised on TV. From the reading, UA only seems to be promoting their products to athletes. There is nothing wrong with this, but what about the people who are not athletes? If you have a celebrity who promotes UA products then non-athlete consumers will go buy those products. My recommendation to Kevin Plank and UA’s management is to continue with successfully running their company, but to focus more on running their business overseas. If UA would allow foreign countries to license their products then those companies overseas can produce those products cheaper and in return gain more revenue for UA. The last thing I would recommend is to invest more money into advertising. The main focus for UA is to promote their products towards athletes, but they should also start focusing on non-athlete consumers.

The Outcasts Of Poker Flat - John Oakhurst Analysis Essays

The Outcasts of Poker Flat - John oakhurst Analysis John Oakhurst is the main character in The Outcasts of Poker Flat. John is an outstanding person and has some phenomenal traits. Such as that he is unusually calm, courageous, and modest. John has shown numerous times in The Outcasts of Poker Flat, that he is an extraordinarily calm person. One time in which Mr. Oakhurst showed extreme calmness is when the men come to take him away, and he just took what is coming. That to me shows extreme calmness. Another time when John Oakhurst shoes his trait of calmness is when he has to walk on foot back to Poker Flat to save Piney. John just said that he would try, and off he went. No worries or second thoughts about it. Those two things to me, show that John Oakhurst is a extremely calm person. John, the gambler, is an extremely courageous person. He has proven this by a number of actions in this story. First of all he shows tons of courage by not getting scared when the travelers and him get snowed in. If it where me I probably would have run off like Uncle Billy did. Another example of when Mr. Oakhurst showed courage was when he kicked Uncle Billy to stop him from laughing. Most people would have just told him to stop laughing. But not Mr. Oakhurst, he just gave him a swift kick in the stomach. That to me shows the utmost courage in the world. Another one of Johns traits is that he is overwhelmingly modest. Mr. Oakhursts modesty is proven numerous times in this short story by Brett Harte. One of those times is when John puts the death card on the tree, he doesnt boast about dying while trying to save a life. He simply states that he ran out of luck on a certain day. Another time in which John displayed modesty is when he never boasts of winning all that money during card games. He had a perfect opportunity too when he met The innocent on their adventures. Those are the two reasons that I think John Oakhurst is a modest person. Overall, I think that John Oakhurst is a good person. I believe he is this because of the traits listed above. If I was alive in the old west, John is a person I would like to run in to.